Recommended Reading 

These are books I have read that had a positive effect on my life and business, thus I am recommending them to you. I have broken them into categories based on two of those impactful books, Fix This Next (the part in all capital letters) and SYSTEMology (the part in parentheses). Some of these books fit well in one of these categories, and a few fit in all the categories. As an Amazon Associate I earn from qualifying purchases.

SALES (Survival) 

Building a Story Brand

Donald Miller

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Good Profit

Charles G. Koch

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Systemology 

David Jenyns

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Fix This Next

Mike Michalowicz

Buy on Amazon.com

The Joshua Principle  

Tony J. Hughes

Buy on Amazon.com

Marketing Made Simple   

Donald Miller

Buy on Amazon.com

The One Minute Salesperson

Spencer Johnson

Buy on Amazon.com

Blue Ocean Strategy  

W. Chan Kim | Renee Mauborgne

Buy on Amazon.com

PROFIT (Stable) 

Good Profit

Charles G. Koch

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The Goal

Eliyahu M. Goldratt

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Goldratt's Rules of Flow 

Efrat Goldratt-Ashlag

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Profit First    

Mike Michalowicz

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Systemology 

David Jenyns

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Fix This Next

Mike Michalowicz

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The 7 Habits of Highly Effective People  

Stephen R. Covey

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The Infinite Game   

Simon Sinek

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The Profit Problem

Martin T. Holland

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The Theory of Constraints  

Eliyahu M. Goldratt

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Throughput Accounting   

Thomas Corbett

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ORDER (Scalable) 

Good Profit

Charles G. Koch

Buy on Amazon.com

The Goal

Eliyahu M. Goldratt

Buy on Amazon.com

Goldratt's Rules of Flow 

Efrat Goldratt-Ashlag

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The E-Myth Revisited  

Michael E. Gerber

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Systemology 

David Jenyns

Buy on Amazon.com

Fix This Next

Mike Michalowicz

Buy on Amazon.com

The 7 Habits of Highly Effective People  

Stephen R. Covey

Buy on Amazon.com

Atomic Habits

James Clear

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Triggers 

Marshall Goldsmith

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The Infinite Game   

Simon Sinek

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The Game of Work  

Martin T. Holland

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The Theory of Constraints  

Eliyahu M. Goldratt

Buy on Amazon.com

Extreme Ownership    

Jocko Willink | Leif Babin

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IMPACT (Saleable)

Good Profit

Charles G. Koch

Buy on Amazon.com

The E-Myth Revisited  

Michael E. Gerber

Buy on Amazon.com

The Goal

Eliyahu M. Goldratt

Buy on Amazon.com

Systemology 

David Jenyns

Buy on Amazon.com

Fix This Next

Mike Michalowicz

Buy on Amazon.com

The 7 Habits of Highly Effective People  

Stephen R. Covey

Buy on Amazon.com

The Infinite Game   

Simon Sinek

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Good to Great   

Jim Collins

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Extreme Ownership    

Jocko Willink | Leif Babin

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View From The Top   

Aaron Walker

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LEGACY (Goal)

Good Profit

Charles G. Koch

Buy on Amazon.com

The E-Myth Revisited  

Michael E. Gerber

Buy on Amazon.com

The Goal

Eliyahu M. Goldratt

Buy on Amazon.com

Systemology 

David Jenyns

Buy on Amazon.com

Fix This Next

Mike Michalowicz

Buy on Amazon.com

The 7 Habits of Highly Effective People  

Stephen R. Covey

Buy on Amazon.com

The Infinite Game   

Simon Sinek

Buy on Amazon.com

Extreme Ownership    

Jocko Willink | Leif Babin

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Love and Respect     

Emerson Eggerichs 

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